Here is a simulated rotation of ads on a Touchcast® display. Each ad appears
for twelve seconds (fifteen seconds for dynamic content) and then rotates to the
next ad. Use the play and pause buttons on the bottom of the display to control
the rotation (normally "on-screen," but becuase of space limitations
we've lowered them for your convenience).
You can engage viewers that touch with as much information and entertainment as
you desire. Ultimately, the viewer is prompted to provide their e-mail address or
mobile phone number for follow-up: send more information, provide a coupon, etc.
When viewers “touch through” to content – news, weather, local information, etc.
-- by using the bottom navigation bar (not pictured), the viewer is presented with
the requested content with your ad on the right-hand side in skyscraper format as
the sponsor.
Content is king.
(but it is ad-driven…)
Timely
"Not tonight, honey..."
Timing is Everything
Use the advertising solution that reaches consumers at the point of purchase, when
they're in the shopping mood. They're not driving, channel surfing, or focused on
anything other than buying. They're in the mood -- isn't that when you want to be
seen?
Interactive
It's all about touch
Don't Just Tell -- Sell!
The Sundrop Touchcast Network combines the best of outdoor advertising with the
Internet, all in a personalized one-on-one experience. With Touchcast, you're not
just stuck with a static story -- you can engage viewers with trivia contents, sales
qualification questions, and capture follow-up data such as e-mail addresses and
mobile phone numbers.
It's All About Results
Measurable
What are your campaign's vital signs?
How many people actually saw your last print ad or listened to your last broadcast
ad with genuine interest? With Touchcast's built-in tracking and response mechanisms,
you can do more than just estimate your audience: you'll know how many viewers were
spurred to take action without any dubious tracking techniques like unique phone
numbers and convoluted response channels.
Efficient
It's all about saving money
Is excess distrubtion wasting your ad budget
Like a dripping faucet wastes water and drives up your utility bill, excess media
distribution is a hidden killer of advertising budgets. Research shows that 85%
of your customers live, work, shop, and play within 5 miles of you. Unlike traditional
print and broadcast media, Touchcast can focus your message efficiently where it
will do the most good -- right in this radius.
Affordable
It's all about saving money
"Affordable Advertising" is no longer an oxymoron
Finally, there's an advertising medium that's truly local. Not one penny is wasted
on distribution outside your service area, and the ad rates are so low, you'll be
smiling all the way to the bank.
Agile
It's all about change
Rapid response in a changing environment
Digital is better. Change your ad content as fast as the wind blows. Move your campaign
anywhere in the network at any time. Make last minute decisions -- no longer do
you have to predict the future 1, 2, 3, or 6 months in advance. Shouldn't your ad
media move as fast as your business?
Targeted
It's all about reaching active consumers
Right message, right time, right audience
"A single exposure in the 7 days before purchase has a far greater effect than what
is added by more exposures, ...and ready to buy is more important than number of
messages."
Erwin Ephron (Father of modern media planning)
Our viewers are spending money every day.